Your website needs to generate interest and excitement. You want to get people to identify with your business, not lay back and snore.
How does this sound?
We are XYZ Company. We make widgets and sprockets. We’ll give you a deal on blue sprockets because you are one of our best customers. Thank you for your business.
Well, it’s accurate. It gets a message across. But that’s all it does. It’s dry. Chances are it won’t drum up much business for you.
Writing blog posts
Blogs are all about relationships. They are a way to connect with your readers on a more personal level. How you take care of your relationships matter.
While your regular website content is the rock for your customers – a familiar, dependable source of information, with general, factual information about your business – your blog is more familiar. Allows you to offer more familiar, opinions-based content as well.
Your blog is the real face and voice of your business. Well-written, it helps create an ongoing, fluid relationship with your customers. You have the chance to offer extra information, give different perspectives, get more personal. Offer your opinions.
Opinions can’t be vanilla. They need to stand out. To be passionate. The reader feels it and remembers you.
Blog posts for business
Writing blog posts for business isn’t quite the same as writing your own personal blog post. There can be some crossover, but there are essential differences that could make or break your business blog.
You believe something to be a certain way, to hold a certain value. You’re willing to go out on the ledge and tell the whole world.
Firstly there are rules of engagement. You need to be a decent writer. So, be one or hire one.
Secondly, there needs to be a rhythm. A dance. Relationship. What do you have in common with your readers?
Finally, there has to be loyalty. Blog posts which start with fan fare but fizzle out in frequency do nothing but hurt your chances of success.
Relationships need consistency, trust, guidance. Your blog posts should be informative, fun, and always helpful. Whoever writes them needs to understand your business, and your readers’ needs.
We consider the ins and outs of your business, your product, your service. We do the research and create a blog you can stand by.
We can take care of that for you. Please get in touch and let us know what you need.